Welcome to Near Field Communications World

It’s taken a while, but near field communication does now seem to be firmly on the road to becoming an accepted, mass-market technology.

In field trials around the world, consumers have responded to the concept of NFC-based services with a resounding ‘Yes’. Potential new applications are also now emerging all the time as more and more technology companies and academics get involved with looking into NFC and see its potential to advance their area of expertise.

It’s an exciting time to be reporting on the field and I hope that, by reading Near Field Communications World on a regular basis, you will also catch some of our excitement and help to make NFC a mainstream reality sooner rather than later.

The best way to keep up-to-date is to sign up for our weekly email newsletter. We also have RSS feeds for both news stories and the conversation that develops around them and you might also want to add Near Field Communications World to your bookmarks. Don’t be a stranger — come back soon!

Sarah Clark, Editor

Next: Visit the NFCW Expo to find new suppliers and solutions

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