Archive for July 2009
Build the brand and they will come
July 29th, 2009
OPINION: One way to put yourself in prime position on the day NFC handsets finally become widely available is to start building your brand now, regardless of whether there are limits on the level of service you can currently offer. More

41 NFC-related trials and launches in the Asia-Pacific region so far…
July 29th, 2009
Including sticker-based and other non-NFC Forum standard systems, we've identified 41 NFC trials and commercial launches in our research for the Asia-Pacific section of The NFC Report, the new research report being written by Near Field Communications World's editor, Sarah Clark. More
Brigham Young University to test new NFC microSD solution
July 29th, 2009
Students at BYU-Idaho will begin testing an NFC microSD solution from Rfinity in September. More
Disneyland Paris to test NFC and contactless cards from October
July 29th, 2009
Customers of Crédit Mutuel and CIC banks in the Paris region can take part in a trial of both NFC and contactless card payments due to take place at the resort from October. More
Does Nokia have plans to launch its own NFC payments service?
July 29th, 2009
The handset giant has submitted international trademark applications for a new brand name, 'Nokia Money', described as a financial transaction service providing secure transactions using a mobile phone at a point of sale. More
Telefónica launches O2 Money, says it is ready to deploy NFC
July 28th, 2009
The new O2 Money offering is a low-tech prepaid card solution for now but, says O2, this is just the first step in the operator's plans to be at the forefront of the move towards the rollout of NFC technology in the UK. More
Italian fashion house launches NFC loyalty and marketing programme
July 28th, 2009
Customers of Miroglio Fashion can use NFC phones to collect and redeem loyalty points at the company's five factory outlets and, later, at all eighty sales outlets across Italy. More
Zapa to seed NFC stickers and terminals to ‘strategic retailers’
July 28th, 2009
More details of the services to be offered by the Irish start-up, which secured €2.5m in funding earlier this month, have now been revealed. More
Introducing The NFC Report, our new industry research project
July 8th, 2009
OPINION: We've been burning the midnight oil for the last few weeks here at NFCW, putting the finishing touches to the website for our new research project, The NFC Report. More
First pages from The NFC Report now available to view free of charge
July 8th, 2009
The first sections of a new research report by Sarah Clark, editor of Near Field Communications World, are now complete. Sample pages can now be viewed free of charge on The NFC Report's website — and NFCW readers who order the report by 31 July can save 15% on the usual pre-publication price. More
Apple to build NFC into the next generation iPhone’s touchscreen?
July 8th, 2009
A patent application for a 'Touch Screen RFID Tag Reader', filed by Apple in December 2007, has been published on the US Patent & Trademark Office website. More
Citi launches NFC trial in India
July 8th, 2009
The financial services giant has partnered with Nokia, Vodafone, MasterCard and Vivotech to launch an NFC field trial in the Indian city of Bangalore. More
Sheetz to roll out mobile Go-Tags
July 7th, 2009
Following a successful field test using NFC phones, the 350-unit US convenience store chain has chosen to go ahead with a roll out of contactless mobile payments — using contactless stickers produced by First Data. More
Startup to launch large scale NFC customer loyalty project in Ireland
July 7th, 2009
Startup Zapa Technology has raised €2.5m in funding to deploy contactless readers and 'Zapa Tags' that will showcase Ireland as "a model for the deployment and execution of NFC services". More
Bling Nation goes live in Colorado
July 7th, 2009
The State Bank in Colorado has become the first bank to sign up for Bling Nation's mobile contactless sticker-based local payments system. More
Motorola joins NFC patent pool
July 7th, 2009
The mobile communications giant has added its NFC-related patents to a pool of IP and rights managed and made available for joint licensing by Via Licensing. More
