A new version of Tetherball's sticker-based mobile marketing service, currently on test at Dairy Queen in the US, has been released. The new version of the company's Mobiquitous platform includes a number of enhancements to the level of analytics data available.
"Brands continue to test the mobile marketing waters, however, in this economic climate it's difficult to justify the marketing spend on mobile without having the ability to truly measure its effectiveness," says Jay Highley, President and COO of Tetherball. "Many mobile marketing solutions providers tout the effectiveness of mobile marketing, however, few, if any, can actually provide the detailed analyses to determine if mobile marketing really works. We've developed a robust solution that gives mobile marketers what they need to measure with pinpoint accuracy the results of their mobile marketing programs."
Mobiquitous 2.0 provides detailed reporting at specific campaign level, geographic level or even for a specific time of day and provides clients with a real time window that can be used to make adjustments in real time and, therefore, leverage the real time nature of mobile marketing.
"We don't believe there is any other provider in the marketplace today that offers this level of reporting and program support," Highley added. "What's more, combining the power of Mobiquitous 2.0 with our unique RFID-based technology, which provides delivery of offers via SMS and redemptions via in-store POS terminals, eliminates fraud and allows our clients to measure performance via real time validation. Our clients are recognizing phenomenal results — program redemption rates of up to 50% − versus 1%-2% with online and traditional paper coupons. And, just as important, they're able to justify their mobile marketing spend to C-level decision makers, which, in this economy, isn't always an easy task. Brands should be looking to mobile partners that have demonstrated the ability to deliver mobile marketing programs that can be measured and tracked in real time."