Taggo, founded by loyalty expert Aneace Haddad, has signed up its first value added reseller, leading international customer loyalty solutions provider Memberson. Originally founded in Sweden, Memberson is now based in Singapore and boasts Ikea amongst its list of customers.

With Taggo, customers sign up for an individual retailer’s loyalty programme via SMS and then identify themselves at the point-of-sale via a Taggo sticker attached to their mobile phone.

Further deals in the Asia-Pacific region are in the pipeline, says Haddad.

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