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Insomnia coffee chain signs up for Zapa’s NFC sticker-based marketing system

Irish coffee chain Insomnia has signed up as the first customer for Zapa Technology’s NFC-sticker based payments and marketing system.

Insomnia is using Zapa to enable a loyalty programme that delivers points to customers equipped with a Zapa Tag every time they make a purchase.

“12,000 Insomnia customers have begun using the technology since its soft launch three weeks ago,” Zapa told the Irish Independent, “the company is in talks with five major retailers and expects to sign them up to Zapa before Christmas.Talks are also in play with three towns, with a view to getting all the retailers in given areas to sign up to the scheme.

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