- ‘Credit card’ heart monitor shares results with NFC
- Narian offers NFC app creator
- Poken adds UK agent
- KDDI unveils world’s first NFC and Felica phone
- Wireless goes contactless
Brazil’s Bradesco bank seeks revenue sharing model for introduction of NFC
By Sarah Clark 
• nfcworld.com • 16 October 2009, 09:38
Brazilian bank Bradesco aims to bring NFC to market via a revenue sharing model, the bank's President told delegates to Futurecom on Thursday, Brazilian publication TI Inside reports.
As NFCW reported last month, the bank is currently running a small scale NFC test in conjuction with Visa, mobile operator Claro, VisaNet Brasil and Banco do Brasil.
Responding to a question from the floor, Luiz Carlos Trabuco Cappi explained that "We are researching the best way to integrate this solution," adding that he backs the idea of creating a model for sharing revenue between the three actors in this market.
Ideally, he explained, this would involve the creation of a mechanism, or even a separate company, that would bring together the interests of all the companies involved, including the mobile operators, the banks and the credit card companies.
A word from NFC World's publisher:
Get the latest thinking on the current state of play and the future of the market. The NFC Market 2012, our new research report, is available now for delivery today.
