French children’s clothing retailer Tape à l’oeil has rolled out a contactless sticker-based loyalty programme across all its stores and its website. The system was supplied by Adelya, a software-as-a-service specialist which partnered with Inside Contactless to add mobile contactless functionality to its web-based Loyalty Operator Platform. As well as retail loyalty applications, the two companies are now also working together to offer ticketing, low-end ID and other transaction systems based on contactless stickers.

The loyalty cards issued by Tape à l’oeil come with Inside’s PicoPass contactless stickers and are manufactured by FCI Microconnections. Inside has also provided the card readers located in each of Tape a l’oeil’s 170 outlets.

“With the capabilities of the PicoPass stickers, we are able to achieve a small revolution in the loyalty world, providing the ability to obtain quick, secure contactless identification for the customer, who retains full control and must provide permission for this to happen,” explains Jean-François Novak, president of Adelya. “Unlike traditional loyalty cards, which are usually hidden in wallets and purses, branded stickers attached to mobile phones are highly visible symbols of the customers’ preference or affiliation.”

“Through our partnership with Adelya, our PicoPass stickers are enabling the loyalty card to finally join the mobile phone, offering retailers an exciting way to differentiate themselves and promote their brand while allowing customers to adapt to the idea of using their mobile phones as loyalty cards in advance of handsets that will have this capability already built in,” added Inside’s Carloman Grelu. “In addition to loyalty cards, we are exploring other ways to use our PicoPass contactless stickers, such as enabling customers to more conveniently ‘top up’ their prepaid SIM cards simply by placing their phone near a contactless terminal.”

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