The company's new BuzzPay service is compatible with both NFC-enabled handsets and contactless stickers and will enable users to pay for purchases anywhere MasterCard PayPass is accepted around the world.
"The beauty of our platform and our open-loop approach means that Waspit can now appeal directly to consumers, rather than having to first roll out an expensive merchant network," says Waspit CEO Richard Steggall.
The company, which has operations in the UK, North America and Australia, has partnered with Yates's, a pub chain with more than 60 outlets across the UK, for the launch of the new service. "The choice to work with Yates's was an easy one given we share the same target market," says Danielle Dalkie, Waspit's head of marketing and PR.
Further details are due to be revealed during Ad:Tech.