New consumer research conducted by UK home insurer Esure provides some fascinating insight into the way that British consumers manage their household keys — and throws light on the potential of NFC phones, with their ability to store electronic versions of keys and update them over-the-air, to improve the way in which consumers manage their home security.
The research found that:
- The average Brit owns or carries a total of nine keys but has no idea what at least three of them are for. 27% of those polled said that they own between 10 and 15 different keys, with a further 9% possessing 21 or more separate keys.
- 20% keep the keys to their old home after moving but only 30% change the locks when moving into a new home.
- 20% of homes have a key hidden within ten feet of the front door. The most common hiding place is beneath a rock in the garden, with 13% of Brits admitting to employing this tactic, followed by plant pots (12%), underneath door mats (10%) and even under car tyres (7%).
- 12% don't change their locks after having their keys stolen and a further 11% don't change their locks after losing their keys — even though 5% have a tag carrying their home address attached to their keys.