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Nokia and Jiepang demo NFC check-ins

Nokia has teamed up with China’s leading location-based service Jiepang to demonstrate NFC social check-in services.

Visitors to the Apps@Smartphone Asia Expo in Hong Kong this week can interact with a Jiepang poster which has a NFC chip embedded in it. By swiping a Nokia C7 over the poster, visitors will be able to check-in and share with their friends the fact that they are visiting the demo zone.

Jiepang NFC poster

NFC DEMO: Jiepang's smart poster prompts users to check in. Click to enlarge.

Jiepang offers apps for the iPhone, Android and other mobile devices that let users share that they’ve arrived at specific venues, as well as share tips, photos, and comments around those venues. To date, more than 300 brands have partnered with Jiepang, including Starbucks, McDonald’s, Nike and Louis Vuitton.

In April 2011, Jiepang conducted an NFC trial at the Strawberry Music Festival. The company distributed 1,500 NFC tags at the event and five affiliated venues in Beijing that allowed users to check-in to the service via NFC.

“Nokia and Jiepang both are NFC pioneers, thus good partners to illustrate how convenient NFC check-ins can be,” says David Liu, Jiepang’s founder and CEO. “We are happy to explore and leverage this new technology to improve user experience.”

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  • ed

    My concern about NFC push services using an embedded chip to be read by NFC smart phones is creating denial of service through collision (gum foil with gum is good enough but they sell adhesive foil for counters that works as well) and impersonation (placing your own NFC chip to redirect users to a different destination, similiar to fake mag swipes on ATM/Gas machines here in the USA).

    Display-based QR codes on mobile phones that can be captured by a camera on these posters can probably do this same service on a much safer, secure and mass level.

    • Dom

      it’s all about consumer experience…towards the zero-click holly grail! QR codes cannot compete. Btw I don’t see why QR codes would be any better for DoS attack nor impersonation. I can stick my own QR code on top of an existing one to redirect users to a different location.

      • ed

        How can a QR code be subject to a DoS attack? If someone creates an optical disruption, they will be in more serious trouble than merely targeting a QR code.

        In terms of impersonation, QR codes on small format LCD digital signage is what I’m referring to and also, it will be hard to stick a QR code on top of a glass or acrylic cover and not be obvious.

        Most important, more people can scan the QR code simultaneously in a high-density area like a train station and will do so in a socialized manner. NFC will require a sequential marketing communication with one person, one NFC reading device at a time.

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