NFC World

Atria launches first NFC-enabled book

The Impulse Economy

The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact Mobile, are to ship with NFC stickers on their front covers... More














NFC World

Nokia to bring NFC to New York commuters

Nokia World 2011

The handset maker has signed a deal with the New York Metropolitan Transit Authority to test cloud-based NFC ticketing with Nokia phones by the end of 2011, the company has told NFC World. NFC payments will then arrive on Nokia phones for the first time at the beginning of 2012. More



NFC World

Lipton taps in to NFC ads

Lipton Ice Tea's NFC ad

Lipton Ice Tea has begun testing NFC at Sydney University, with ads featuring tags that students tap with their NFC-enabled phones to ‘like’ the Lipton Ice Tea Facebook page... More