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Logic Group to provide NFC shopping solutions to European retailers

Customer interaction solutions specialist The Logic Group has signed a deal with Vivotech to introduce integrated NFC solutions to retailers in Europe.

The Logic Group and Vivotech

The Logic Group provides retailers with managed services for multichannel payments, couponing, loyalty management and fraud prevention. The agreement will see Vivotech’s NFC mobile wallet and trusted service manager technology being integrated into The Logic Group’s solutions.

The deal, says the Logic Group, will enable retailers to offer customers “an informed, enriched and fun shopping experience through a single tap of their phones on NFC-enabled touch points, such as check-in and shelf tags, to access product information and reviews, reach out to friends and family for recommendations through social networks, download personalised or location-based promotions and redeem them during payment.

“Merchants will be able to build stronger relationships with their customers in real-time through effective promotions, offers and communications to drive enhanced customer experiences, stronger loyalty and increased sales,” the company adds.

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