Thursday 29 September 2016 | RSS

 
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    Alix: US consumers want banks to provide digital wallets

    74% of US consumers interested in having a digital wallet would choose their primary bank as their preferred provider, an AlixPartners survey has found, compared with 23% who say they would pick PayPal and 15% who chose Google as their preferred provider.

    AlixPartners

    70% of the consumers rated their primary bank as safeguarding their personal information “extremely well” or “very well”, compared to just 29% who said the same for large retailers, 26% for Google or Apple, and 15% for Facebook.

    56% of respondents say they believe their primary bank “always” or “mostly” uses personal information in the customer’s best interest, while only 30% believe this is true for large retailers, 27% for Google, 25% for Apple and 19% for Facebook.

    The survey also found that 25% of US consumers with a mobile device are now aware of the concept of a digital wallet, with the highest awareness levels being recorded among consumers aged between 26 and 44, where levels exceed 30%.

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