US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine's April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in advertising and used chips supplied by NXP.
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Quad produces Lexus ad
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• nfcworld.com • 12 April 2012, 12:50 • Last updated 12 April 2012, 12:15
LEARN MORE — Topics: Advertising, Tags, Wired NFC trials and live services: USA
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