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News in brief

Quad produces Lexus ad

News in brief

US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine’s April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in advertising and used chips supplied by NXP.

Filed by Email Mike Clark nfcworld.com Published • Last updated 12 April 2012, 12:15

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