Online payments giant PayPal is continuing its expansion into offline payments with the launch of a barcode-based mobile payments service in the UK.
Fashion retailers Coast, Oasis, Warehouse and Karen Millen are the first to sign up for the new service, offering payment via PayPal at a total of 230 stores.
The new PayPal inStore app is available for Android and Apple iOS devices. "If you want to use your mobile to pay for your new summer outfit, our app simply generates a unique barcode and transaction number which the shop cashier scans to take payment from your PayPal account," says PayPal. "It even works when there is no mobile or WiFi signal!"
"Safety and security are at the heart of everything PayPal does and this is no different when it comes to mobile payments," the company adds. "You unlock the application with a unique PIN number, and no personal or financial information, or money, is stored on your phone".
A video showing how the new service will work in practice has been produced by PayPal:
Earlier this week, PayPal announced a number of new in-store mobile payments deals with fifteen US retail chains as well as a series of POS terminal makers.