Orange France is to issue NFC SIMs to all its 27m subscribers, making it the first carrier in Europe to deploy NFC-enabled SIM cards nationally. Gemalto’s UpTeq NFC SIMs have been picked for the initial rollout.
- HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada
- NXP CEO: NFC secure elements will continue to see strong demand
- Vodafone Italia pilots smart shopping posters
- Pepsi tests NFC for shopper marketing
- Interest in mobile payments grows