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Theme park connects visitors to Facebook with NFC

Theme park visitors 'like' rides on Facebook by touching a contactless bracelet to a Walibi 'Totem'

NFC social networking specialist Getyoo has developed a contactless system that allows theme park visitors to post real-time Facebook ‘likes’ for rides they enjoy.

Visitors register over the web ahead of their visit, then pick up a Walibi Connect NFC bracelet when they arrive at the Walibi amusement park in Belgium. They can then tap the bracelets against “totems” placed near eight attractions to instantly post a message to their Facebook accounts.

Operator Walibi estimates that with each visitor having an average 240 friends and logging five Walibi Connect ‘likes’ during their visit, the park’s message could potentially reach hundreds of thousands of contacts.

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