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Razorfish dispenses mobile content with NFC bubble gum machine

“This is an example of how NFC technology can provide a missing link between the physical and the digital by bringing the best of both worlds together,” says the digital advertising agency.

Razorfish's NFC gum machine

INSERT COIN: Turn the handle for digital goods delivered via NFC

Digital advertising agency Razorfish has developed a 21st century version of the ubiquitous bubble gum machine.

Instead of dispensing bubble gum in return for inserting a coin, the Razorfish concept device, dubbed “Digital Gum Goods”, allows consumers to download digital content to their NFC phone in return for a small payment.

The device “is packed with all sorts of digital goodies: Apps, movies, songs, ebooks, as well as other exclusive and location-based content that can be pushed to a phone,” says Razorfish. “Simply enter a coin and turn the lever — then follow the animation and tap your smartphone next to the release chute.”

A video produced by the agency shows the gum machine in action:

The project was developed during a two day prototyping session at Razorfish’s Frankfurt office and makes use of a Samsung Galaxy Tab, an Adafruit NFC Shield reader/writer, a reed switch and two Arduino microcontrollers “all nicely fitted into an original gum machine metal base”.

“This is an example of how NFC technology can provide a missing link between the physical and the digital by bringing the best of both worlds together,” says Heiko Schweickhardt, technical director at Razorfish’s Berlin office.

  • Geoff farrell

    Surely this add has missed an opportunity to promote epayments use the phone not coinage

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