The exclusive deal between the payments network and the UK’s largest mobile network operator will see Everything Everywhere subscribers being offered a co-branded prepaid NFC payments product and a service allowing small businesses to accept payments using mobile devices.
Everything Everywhere, owner of the Orange and T-Mobile brands in the UK, has signed an exclusive five year partnership deal with MasterCard, to develop mobile and digital payment solutions for Everything Everywhere’s 27 million UK customers.
“This new strategic partnership will support the accelerated adoption of secure mobile payments by combining technology and financial assets to create new services that will make paying for goods and services easier for people and small businesses,” say the partners.
One of the first products to launch through the partnership will be an NFC based co-branded prepaid payments product that will provide customers with the ability to make mobile contactless payments at more than 100,000 retailers in the UK.
“Over the course of the partnership, MasterCard and Everything Everywhere will expand its scope into other areas, including person-to-person money transfers, loyalty rewards and digital payment services that will enable consumers to have the same simple shopping experience whether they’re paying in-store, online or using their mobile device,” the partners say. “In addition, the two companies will develop services that allow small business customers to accept payments using mobile devices, with more details to be announced later this year.”
“Working with MasterCard is an important step in making mobile contactless payments more widely available for our 27 million customers,” says Gerry McQuade, chief marketing officer at Everything Everywhere. “By moving our existing co-branded card offers onto mobile devices, we are closer to a world where our customers will be able to use their phone to pay for travel to work, pay for small purchases and take advantage of loyalty rewards from their favourite retail outlets.”