Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial in Reading in March 2012, which employed Zappit technology.
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JCDecaux UK picks Zappit for NFC
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• nfcworld.com • 13 September 2012, 09:10 • Last updated 13 September 2012, 09:10
LEARN MORE — Topics: Out-of-home (OOH), Outdoor advertising, Reading, Test the Near Future, Trial NFC trials and live services: United Kingdom
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