Mobile barcode and NFC payments/offers start-up LevelUp has introduced a white label version of its service.
"Lots of our partners have great brands, epic brands with some serious cult followings," says LevelUp's Seth Priebatsch. "They've told us they want LevelUp's unique combination of mobile payments and loyalty-driving campaigns, but they've got to make it their own... LevelUp White Label gives them exactly that. The full functionality of LevelUp on the backend, with a fully branded experience on the front end."
The white label service is being made available in two options: A full service offering where LevelUp will create a custom mobile payment/loyalty app for a business or a "do-it-yourself" option that will enable third party developers to build the app themselves via an SDK that will be introduced "over the next couple months".