Indian mobile payments service Ara eTap, which was unveiled by Yeldi Softcom in July, has picked NXP and Identive to supply it with NFC payment tags. The service is due to launch “in the coming months”.
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- NXP CEO: NFC secure elements will continue to see strong demand
- Vodafone Italia pilots smart shopping posters
- Pepsi tests NFC for shopper marketing
- Interest in mobile payments grows