Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer. The “Box office now in your pocket” campaign has been tried by more than 200 people over a six week period, says Indian NFC platform provider JusTap, with 35% choosing to download the Cinemax mobile app.
- NFC Forum updates specs with support for pairing at a distance
- Total Produce pushes fruit and veg with NFC in supermarkets
- GSMA reports on NFC adoption at MWC, SIM trends and HCE
- Thales shows off airline seat with NFC
- Rogers expands Suretap NFC wallet with support for prepaid and gift cards