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News in brief

Mumbai movie fans tap for tix

News in brief

Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer. The “Box office now in your pocket” campaign has been tried by more than 200 people over a six week period, says Indian NFC platform provider¬†JusTap, with 35% choosing to download the Cinemax mobile app.

Filed by Email Mike Clark Published • Last updated 26 November 2012, 15:03

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