NFC World

Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More



NFC World

C-Sam and DNP expand NFC deal

C-Sam and Dai Nippon Printing (DNP) have expanded availability of their joint NFC mobile wallet solution, available in Japan since July, to more than 30 countries across the Asia-Pacific region... More



NFC World

Yubico shows NFC token

Online identity protection specialist Yubico is demonstrating a production version of its YubiKey NFC USB authentication device at Cartes this week. First announced in February, the US$50 YubiKey Neo is designed to fit neatly onto a keychain and allows NFC phone users to securely identify themselves by simply bringing their YubiKey into close proximity with their mobile phone... More




NFC World

Rogers and CIBC switch on NFC payments in Canada

CIBC and Rogers launch their NFC payments service

Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November. More