NFC use cases are to feature heavily at the 2013 Mobile World Congress as well as around the host city, Barcelona, during the February 2013 event.
“As part of the NFC Experience, the GSMA will showcase an integrated range of mobile NFC services throughout the venue and city of Barcelona,” says the trade association. “NFC touch points will be abundant throughout the exhibition, rewarding those who ‘tap’ with instant access to information and various incentives.”
“More than a dozen NFC Experience Zones will be located along the walkways, entrances, green areas, and exhibition halls of Fira Gran Via,” the GSMA adds. “Strategic NFC touch points will be available at the airport, key hotels, selected restaurants, and central tourist locations. By tapping NFC tags, attendees will receive discount offers, information downloads, access to mobile apps, and much more.”
• The Mobile World Congress will be held at Fira Gran Via in Barcelona, Spain, from 25 to 28 February 2013.