Samsung is promoting the NFC S-Beam capabilities of its Galaxy smartphones with a smart poster-based store-within-a-store in Hong Kong.
The Galaxy Pop-Up Store concept was developed by Hong Kong-based mobile and NFC specialist Aigens and has been installed at Samsung's retail outlets at Harbor City and Time Square in Hong Kong.
"While looking like an ordinary poster. Galaxy Pop-up Store provides much more interactivity to engage users," says Aigens. "Users can retrieve interactive contents such as hi-def movies or a full music album by simply tapping their NFC phones to the pop-up store".