"Our partnership with VeriFone will enable MNOs to rapidly and easily deploy their mobile commerce services in the market," says Kim Min Seok, vice president of SK C&C's m-commerce division.
SK C&C is using VeriFone's Paymedia OpenAPI common interface standards for the deployments. These govern communication between a mobile wallet and a merchant's acceptance device and "ensure that value-added wallet data such as offers, coupons and loyalty are universally accepted and flow seamlessly through merchant systems without disruption of traditional transactions".
"MNOs are eager to deploy an end-to-end wallet solution, but need standardized interfaces and technology platforms to manage the complexity of advanced value-added mobile wallet applications for both consumers and merchants," says Paul Rasori, senior vice president of marketing for VeriFone. "VeriFone payment solutions and services are widely adopted globally and, combined with our Paymedia Mobile Marketing Platform, provide a management solution for SK C&C's wallet infrastructure."
The deployments involve the use of NFC peer-to-peer mode "to enable an active dialogue between a mobile wallet and the merchant's payment acceptance device".