Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones.
The campaign is the first of its kind to be run in France, says Orange. By tapping their NFC phones to the posters, passers-by can access and download further information about the album as well as purchase it on their phone.
Thierry Millet, director of strategic program payments and NFC at Orange, said: "This new use of NFC technology, which is simple and understood by all, naturally strengthens the impact of advertisement campaigns. They instantly become more attractive."
"We are delighted to be partnering with Orange," adds Sebastien Romelot, CEO at Insert. "With more than 100,000 advertising panels and an audience of 15 million pedestrians per day, Insert is the ideal platform for NFC campaigns in France."