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Domino’s Pizza launches NFC offers in the UK

The takeaway pizza chain’s new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter.

Dominos Pizza

DOMINO’S: Windows Phone 8 users can use NFC to collect offers at the counter

Domino’s Pizza is launching a Windows Phone 8 app that allows customers in the UK and Ireland to collect vouchers using their phone’s NFC functionality.

Mobile developer Future Platforms has worked alongside Domino’s to create the new version of its food ordering app. Customers with a Windows Phone 8 NFC device will be able to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter.

“Our goal is to build a consistent low cost omni-channel platform,” says Paul Francis, head of commercial systems at Domino’s.

“Working with Future Platforms over the past year has been fun and our decision to select them to develop our native ordering apps was based on the success of our WP7 channel. The great reception it received from Domino’s customers meant it became the blueprint for iPhone and now WP8.”

“The Domino’s WP8 app is essentially a m-commerce app that incorporates more innovative functionality such as voice activation and NFC, which required a bit more work,” added Future Platforms’ Martin Chandler and Kader Kawsar. “We wanted every feature to add to the app’s usability, rather than just be a gimmick.”

The app is scheduled for release in the Windows Phone Store on Wednesday 27th March.

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