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    News in brief

    NHS uses NFC for drink campaign

    News in brief

    Marketing agency Charge has taken to the city streets in north east England to promote “Don’t let drink sneak up on you”, an alcohol abuse awareness campaign being run by the NHS’ Change 4 Life project. Passers-by were handed NFC-compatible wristbands which allowed those with an NFC phone to tap to download a drinks tracker app for their phone. Participants could also access the app by scanning QR codes on cards handed out during the campaign.

    Filed by Email Rian Boden Published • Last updated 27 March 2013, 10:39

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