Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit. Visitors were encouraged to tap NFC enabled Nokia handsets to NFC lanyards worn by theatre staff for a chance to win, resulting in 1,535 interactions over 96 hours and delivering 242 prizes, says Tapit.
- Visa CEO identifies mobile payment as major growth driver
- 60% of consumers will share data with stores
- Bedier unveils Poynt POS
- Kili puts mPOS in a chip
- Charity picks up contactless pennies