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Metro delivers news to bus stops with NFC

For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK.

Metro

At the majority of locations, Metro’s content will be made available alongside that of the advertiser currently occupying the touchpoint and poster space, Clear Channel’s Matthew Walker told NFC World.

“With a few exceptions you’ll be able to access Metro at all of our sites all of the time,” he said. “When you tap or scan one of our interactive tags with a smartphone you are directed to a landing page.

“This contains access to advertiser content, live bus times — in London only — and, from today,  access to Metro mobile content.”

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