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French region provides multimedia content to tourists via NFC

An Ardeche tourism NFC touchpoint

Five thousand hotels, campsites and holiday villages in the Ardèche region of France are being provided with NFC and QR stickers that allow tourists to access multimedia content about local sites of interest.

One hundred NFC and QR touchpoints have also been installed in tourist information offices across the Ardèche and additional content, such as guided tours and treasure hunt games, will be made available later this year.

The service is being provided by l’Agence de Développement Touristique de l’Ardèche, the regional tourism development board, and was developed by local NFC specialist Tag & Play.

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