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Call of Duty: Ghosts goes NFC

Call of Duty: Ghosts is being advertised with NFC

Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations.

Passers-by who tap their NFC phone to a poster will be able to access a mobile-optimised website containing trailers and character information.

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