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Isis NFC mobile wallet goes live across the US

Isis NFC payments are now available across the US

NFC payments are now available to AT&T, T-Mobile and Verizon Wireless subscribers across the US, with the national launch of the Isis Mobile Wallet. A 20% discount on their first $200 of purchases made with the American Express Serve account is being provided to every Isis user as an incentive to sign up and use the service.

More than 40 “Isis Ready” Android NFC phones are compatible with the service and new versions of the Isis Mobile Wallet — one for each of the three carrier partners — are now available to download in the Google Play app store. The NFC compatible SIM cards required by the service are available free from AT&T, T-Mobile and Verizon Wireless.

As well as making payments via a prepaid American Express Serve account, customers will also be able to store their regular American Express card in their Isis Mobile Wallet as well as Chase Freedom, Chase Sapphire, Slate from Chase and JP Morgan Palladium credit cards.

“The redesigned Isis Mobile Wallet features a simplified user interface with a clean, white background and easy-to-navigate toolbars,” Isis says. “Integration with American Express Serve makes it convenient for Isis Mobile Wallet users to load funds to their American Express Serve account from a US debit or credit card, bank account, or through direct deposit, as well as pay bills online and send money to friends and family using an American Express Serve account.”

A range of special offers are also being made available to users:

  • Free soft drinks at Coca-Cola vending machines. “With My Coke Rewards in the Isis Mobile Wallet, users get their first three drinks free.”
  • 20% back on the first $200 of purchases made with American Express Serve. This offer runs until 31 January 2014.
  • Free smoothies at Jamba Juice. Isis and Jamba Juice are giving away one million free smoothies to Isis Mobile Wallet users at participating Jamba Juice stores across the country.

A series of videos has been put together by Isis to explain to consumers how to get started with Isis, make an NFC payment, add cards to their wallet and both load and use offers:

Getting started with Isis:

Pay with Isis:

Adding cards to your Isis Mobile Wallet:

Load and use offers:

“Today’s nationwide launch of the Isis Mobile Wallet is a milestone for consumers, merchants and banks. It’s the start of a smarter way to pay,” says Isis CEO Michael Abbott. “Together, with our partners, we’ve built a seamless mobile commerce experience. We’re pleased to bring the magic and simplicity of the Isis Mobile Wallet to consumers across the US.”

  • Sam S

    Unless ISIS start putting boots-on-the-ground in carrier stores and shopping malls to walk consumers through the process, getting average users to reach the “seamless” experience is a steep learning curve and commitment of time. It is not an intuitive set-up process. Even getting a secure element SIM is time consuming.

    Who will want to watch a series of videos to figure this out?

    If ISIS put out the effort to handhold one person through the process, that person will show 10 friends. But, ISIS need to give that first person some very personal attention if they want to get this up and running. YouTube videos will not do the trick. Spending money on grass roots, real person marketing will be required. Let’s face it, 99% of consumers with an NFC enabled device still haven’t turned “on” their NFC in their Settings yet. ISIS have a lot of work ahead of them.

    • https://www.sjb.co.uk/ Mike Clark

      It’s probably safe to assume that the YouTube videos are just a part of the Isis marketing strategy, rather than the whole of it :)

      • Comk4ver

        Well, considering the now it looks like that was their only strategy

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