France-based MapYourTag has launched Android and iOS versions of its smartphone app, enabling businesses to track their assets using NFC tags or QR codes. MapYourTag says it is ideal for a variety of industries such as shipping, supply chain management, cleaning and event management companies that need to track the location of their tools, equipment and other items.
- 82% of UK marketers unaware of NFC OOH advertising
- Vodafone combines tokens and SIMs for NFC payments in Europe
- One in five US mobile phone users made a mobile payment in 2014
- NFC wristbands to help swimmers track performance
- TEB to roll out HCE payments in Turkey