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News in brief

Jewellery maker adds NFC

News in brief

Danish jewellery designer Shamballa Jewels is to add an NFC and QR-based anti-counterfeiting solution to all its products from next year. Product Alive was developed by NFC Danmark and enables consumers and businesses to check the authenticity of a product, as well as when and where it was bought, by scanning or tapping a tag attached to the item. “Between five and ten brands will adopt Product Alive by the end of this year,” says the company’s Søren Kragh.

Filed by Email Karl Dyer nfcworld.com Published • Last updated 26 November 2013, 11:42

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