Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.
- 17% of French consumers make mobile payments
- Magyar Telekom launches NFC in Hungary
- Danish carriers abandon mobile payments ambitions
- Android Pay to use fingerprint security
- Swirl reports positive consumer feedback on in-store beacon offers