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News in brief

Thinaire combines NFC and BLE

News in brief

NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device. The introduction of Thinaire Spaces “is based on marketers’ demand for both BLE and NFC to meet their emerging needs across retail, media, product and beyond,” says CMO Patrick Meyer.

Filed by Email Sarah Clark nfcworld.com Published • Last updated 15 January 2014, 15:09

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