Portsmouth Football Club has added stickers containing NFC tags and QR codes to the back of seats in its stadium, enabling fans to enter a Man of the Match competition by tapping or scanning the sticker on the seat in front of them.
Fans whose Man of the Match choice matches the player selected by the club will be entered into a draw, with the winner receiving a signed club calendar. The platform and stickers have been supplied by NFC specialist Wooshping.
“This is an exciting initiative for the club which reflects our willingness to be at the cutting edge of fan engagement,” says Portsmouth FC’s Colin Farmery. “Wooshping have come up with a great concept with high-quality back-up materials. We are sure the trial will be a success and we are extremely interested in the possibilities this system could give us in the future.”
“By offering the fans the ability to engage with the club whilst they sit in the stadium supporting their team, it is the perfect mix of opportunity and placement to open that dialogue and really drive a new level of fan engagement,” adds Wooshping’s Rupert Englander.
“Whilst we are kicking off the campaign with a Man of the Match competition, the Wooshping Instant platform provides scope to introduce all manner of engagement from latest breaking club news, through to retail and ticketing offers.”