Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.
- Apple builds NFC tech into iPad Air 2
- Bell ID offers tokenization management software
- YesTap tests NFC shopping wall in Amsterdam
- Core Jewels offers diamond rings with NFC
- Revolution Money founder raises funds for location-based marketing venture