Consumers can tap their NFC phone to download the film’s trailer at fifty Clear Channel Adshel bus shelters in Dublin, Cork, Galway, Limerick and Waterford. QR codes are also included for those without NFC phones.
- Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia
- American Express tests HCE for NFC payments
- Hilton to let guests unlock their doors with smartphones
- HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada
- NXP CEO: NFC secure elements will continue to see strong demand