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News in brief

X-Men gets iBeacons promo

News in brief

Twentieth Century Fox is to use Bluetooth beacons to promote the new X-Men: Days of Future Past movie to cinema-goers in Japan. The campaign makes use of Access Beacon Framework (ABF), a location-aware content distribution system that combines Bluetooth Low Energy beacons, smartphone apps and a cloud-based platform to push the promotion to iOS users.

Filed by Email Sarah Clark Published • Last updated 13 May 2014, 15:47

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