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Safaricom reports on merchant adoption of mobile money at the point of sale

Safaricom reported strong growth in M-Pesa customers and transactions

M-PESA: Safaricom reported growth in customers and average number of transactions (click to enlarge)

Kenyan mobile network operator Safaricom has now signed up 122,000 merchants for Lipa na M-Pesa, a service launched in June 2013 that enables Kenyan consumers to use the funds stored in their M-Pesa mobile money account to pay for goods in stores.

Of the merchants signed up, just under 20% (24,137) are using the service today, Safaricom revealed in its financial report for the year ended 31 March 2014.

To make an in-store purchase using the service, customers select the ‘buy goods’ option from the payments services section on their mobile phone’s M-Pesa menu and then enter the till number of the merchant they wish to pay. Both the merchant and the customer get confirmation messages from M-Pesa when the transaction has been completed.

Overall, Safaricom’s revenues from M-Pesa grew 21.6% during the year to Ksh26.6bn (US$303m) and the number of customers registered for the service increased by 13% to 19.3million. Some 56% of Safaricom customers now use the service at least once a month and transactions worth Ksh101.3bn (US$1.1bn) are now conducted each month.

Person-to-person transactions account for Ksh81.6bn of this total, up 16%; person-to-business accounts for Ksh11bn monthly, up 73%; and business-to-person transactions account for Ksh8.7bn, up 70%.

Safaricom now also has 3.6million active customers for its M-Shwari savings and loans service, the carrier says.

“M-Pesa, now contributing 18% of total revenue, continues to be a significant driving force for our growth,” says Safaricom CEO Bob Collymore. “This was driven by a 15% increase in 30 day active M-Pesa customers to 12.2m as well as an increase in the average number of transactions per customer.”

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