Sunday 24 July 2016 | RSS

 
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    Dress shirt maker offers NFC bonus

    OFF THE CUFF: NFC tags in the shirts can be used to earn bonuses by referring new customers

    OFF THE CUFF: NFC tags in shirts can helpĀ earn bonuses by referring new customers

    Upmarket Swedish dress shirt maker Four Levent is using NFC tags built into its garmentsĀ to reward clients for referring new customers to its website.

    “NFC tags are cheap, durable and easy to add to our shirts, so we did just that, one in each cuff,” the company says.

    “When we deliver the shirts, the NFC tags are pre-loaded with our bonus system. Whenever someone taps their smartphone on your NFC tag and then buys from the shop, you get a $45 discount. It’s our way of thanking you for promoting our shirts. Also, it’s kind of cool.”

    Four Levent is using NFC tags based on NXP’s NTAG203 chips.

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