NFC World

Vodafone Italia pilots smart shopping posters

Vodafone Italia is working with high-end Italian food market chain Eataly on a pilot project that lets 2,500 staff tap their NFC phone or scan a QR code on a smart poster to order and pay for groceries that are then delivered to their home or office... More


NFC World

Pepsi tests NFC for shopper marketing

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More


What's New in Payments

Interest in mobile payments grows

Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum... More


What's New in Payments

Zuckerberg: Facebook is working on payments but it will take time to get it right

Facebook founder Mark Zuckerberg

Facebook is looking into the potential of adding payments capabilities across its business, CEO Mark Zuckerberg has explained during the company’s first earnings call following the hiring of PayPal boss David Marcus to head its messaging business — but the company won’t rush into the market and expects to take several years to fully develop its offering... More



Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More




Xiaomi unveils $13 smart band

Chinese mobile device maker Xiaomi has launched the Mi Band, a CNY79 (US$13) wristband that features sensors for health and fitness tracking and can be used to unlock the wearer’s Xiaomi smartphone via BLE... More


What's New in Payments

PayPal goes Dutch on mobile payments

PayPal has partnered with MyOrder, the mobile ordering and payment system backed by the Netherlands’ Rabobank, to let customers “order and pay for food or drinks ahead of arriving at a cafe; to pay at the table in a restaurant without calling over the waiter, or pay for parking without searching for the closest meter”... More



Amazon Fire phone packs NXP chip

The NFC chip in Amazon’s new Fire phone is NXP’s 47803, an NFC controller and embedded secure element package based on the chipmaker’s PN547 controller, a teardown by iFixit of the online retail giant’s first smartphone has revealed... More



Turkish Airlines offers travel benefits via BLE

“Visitors to Turkish Airlines’ Lounge Istanbul at Atatürk Airport will now be able to access the digital Sky Library on their own devices following the installation of iBeacons in the lounge,”  Future Travel Experience reports... More


Xbox to get mobile purchasing

Starting with the next Xbox One update, expected to arrive in August 2014, “you will be able to buy games and add-on content from your mobile device,” The Next Web reports... More