One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.
- UL white paper explains Apple Pay
- Apple joins NFC secure element standards body
- Panasonic takes NFC to the air
- Tesco pilots QR payments
- SimplyTapp compares Apple Pay and Android HCE