Sunday 29 November 2015 | RSS


    News in brief

    DMA warns on push messaging

    News in brief

    One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.

    Filed by Email Rian Boden Published • Last updated 15 July 2014, 15:48

    More headlines...