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Online furniture retailer tests NFC in London showroom

Online furniture retailer Made.com is trialling an NFC shopping experience at its London showroom, enabling consumers to tap NFC tags to find out further information about items and email themselves a wishlist of products they have viewed.

Made.com

MADE: Bridging the online-offline gap

The service aims to bridge the gap between online and offline shopping “for those customers that want to touch and feel products before purchase”.

NFC tags have been attached on the showroom’s walls as well as individual products, and NFC tablets have been placed at the front of the showroom for shoppers without an NFC phone to use.

“The feedback from showroom visitors so far has been very positive,” says Annabel Kilner, UK country manager at Made.com. “The technology is incredibly easy to use and has been quickly adopted by our customers and we look forward to seeing its impact on our omnichannel strategy.”

“Should the trial go well, we anticipate following up with integrations in other Made showrooms,” adds Ollie Bath, co-founder of technology supplier CloudTags.

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