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    News in brief

    Target launches image recognition app

    News in brief

    US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.

    Filed by Email Rian Boden nfcworld.com Published • Last updated 23 July 2014, 11:05

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