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News in brief

Pepsi tests NFC for shopper marketing

News in brief

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).

Filed by Email Rian Boden nfcworld.com Published • Last updated 29 July 2014, 14:40

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